Grabbing opportunities to make money online during the pandemic is key. Scopio is a platform that launched in 2016, and aptly named, “scopes” out the world’s greatest photos and videos from the 4 billion pieces of content posted daily on social media.
The founder, Christina Hawatmeh, went from working at a Seed Stage VC firm in 2013 to building a successful tech company with a database of 14,000 photographers who have submitted over 250,000 images. Currently, Scopio has over 11,000 subscribers; with a 40% increase per month; over 300,000 unique searches; and 1.8 million visits in recent months.
“With Scopio, you can grow your digital presence by using their video makers to turn stills into videos; focus on context and storytelling; use visuals to support it; and continuously post content,” says Christina Hawatmeh, Founder of Scopio. “The platform recommends roughly 9 pieces a day for optimally growing your presence.”
Interested in making extra money yet? Here are 4 questions for the digital content powerhouse:
1. How can travel businesses improve their digital presence during the pandemic?
According to Technavio, the stock images market is poised to grow by 1.67 billion during the period of 2019-2023. The report shows that the demand for stock images will offer immense growth opportunities, and you can make the most of the crisis by jumping on the travel content bandwagon.
“Some of the ways you can make money during the pandemic are by looking for job openings for positions like social media manager; social media consultant; freelancer writer for blogs; and side money through photography by submitting photos,” says Hawatmeh.
2. What is proprietary about the Scopio’s technology that makes it different from other stock photo companies?
“Scopio uses artificial intelligence across different components of the system,” says Hawatmeh. Scopio uses natural language processing for the normalization and understanding of user queries such as detecting main keywords. The platform also applies automatic filtering to detect non-original images such as spam and cartoon, blurry images and images representing sexual or irrelevant content.
“Another way travel content makers can benefit from the platform is Scopio’s image-processing models that caption the images and recognize their objects for tagging,” says Hawatmeh. Scopio’s knowledge base provides users with suggestions by providing concepts related to their queries.
3. How has Scopio as a business reacted to the COVID crisis?
“Scopio is currently helping small businesses that are struggling with post-COVID hurdles,” says Hawatmeh. “Both Shutterfly and Scopio gave thousands of prints to elderly care facilities in New York to brighten their days.” In addition, Scopio ran a giveaway for 100 free one-year subscriptions. “It was encouraging to see our platform being used by people from all walks of life,” says Hawatmeh. “Some of the responses from our giveaways included creative directors, songwriters, home-based marketing consultants, web designers, and marketing associates.”
4. How can artists and travel-related companies make additional revenue working with Scopio?
“Scopio is democratizing access, by allowing anyone to submit images easily,” says Hawatmeh. “People make money by submitting their images, and creatives all over the world can use the billions of images that sit on our hard drives every year in a legal and organized way.”
Travel companies can take this time to develop marketing initiatives that are geared towards virtualizing the experiences that they can’t currently offer. Scopio is a great source for collecting images that represent those offerings.